How to Edit Your Website Title in Squarespace
Your website title is more than just a name—it’s the digital handshake that introduces your business to the world. Whether you’re launching a brand new Squarespace site or looking to refine your online presence, updating your website title is an easy, yet strategic step that can pay off in the future. Crafting the right title can make all the difference when it comes to connecting with your audience and boosting your SEO game. Let’s dive in.
Tips for Naming Your Website
Your Website Title is more than an element that sits up in the left-hand corner of the header of your website. This information also shows up in the browser tab, and is an element that search engines can use to categorize your business and boost your SEO standings. For this reason, it’s important to ensure that your site title is doing the most.
Choosing the right website title isn’t just about aesthetics; it’s about strategy. Here are a few tips to guide you:
Keep It Clear and Concise: Your website title should make it immediately obvious who you are and what you do. For example, instead of just “Lark & Loom,” consider “Lark & Loom | Handcrafted Ceramics.”
Use Keywords Wisely: Adding relevant keywords can help search engines understand your business. For instance, if you’re a graphic designer, “Sunlit Studio | Branding & Graphic Design” works better than “Sunlit Studio.”
Consider Adding a Tagline: A short tagline or description alongside your name can provide valuable context. For example, "Golden Hour Photography | Capturing Weddings & Families." This is especially useful if your business name doesn’t clearly explain what you offer.
Stick to 60 Characters or Fewer: Search engines may cut off longer titles, which could impact how potential clients see your site in search results. Aim for brevity without sacrificing clarity.
Reflect Your Brand Voice: Your website title sets the tone for your entire online presence. If your brand is playful, choose a name that mirrors that vibe. If it’s professional and sleek, let that shine through.
Should You Include a Tagline or Description?
Adding a tagline to your website title has its pros and cons:
Why You Should: If your business name doesn’t clearly reflect what you do, a tagline can add clarity and incorporate essential keywords. For example, “Bloom Studio | Wedding & Event Florals” is much more descriptive than just “Bloom Studio.”
Why You Might Skip It: If your name is already clear and concise (e.g., “Jane Doe Photography”), adding more might clutter your design or distract from the aesthetic.
How to Update Your Website Title in Squarespace
Changing your website title in Squarespace is quick and easy:
Log in to Your Squarespace Account: Open the site you want to edit.
Navigate to Settings: In the left-hand menu, click Settings > Site Title & Logo.
Update Your Title: Enter your business name and any tagline or description you want to include.
Update Your Logo: You an also update your logo here in this settings menu. Even if you already have a logo uploaded, it’s important to be sure your Site Title is optimized.
Save Your Changes: Hit save, and your updated title will appear across your site and in search engine results.
Squarespace also allows you to preview how your title looks in browser tabs and search engine results. Take advantage of this to make sure everything fits and looks polished.
Final Thoughts
Updating your Squarespace website title is more than just a quick settings tweak—it’s an opportunity to showcase your brand and improve your search engine visibility. Take the time to craft a title that’s clear, keyword-rich, and aligned with your brand voice. And if you decide to add a tagline, keep it short and impactful to let your personality shine through while connecting with your audience.
Your website title is often the first impression your business makes online. Make it count!
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