Your Services page is like your business’s menu—it’s where potential clients come to figure out what you can do for them. But here's the twist: it's not just about listing services. It’s about making them feel like you’re the solution to their problems, and you’ve got exactly what they need. Whether you're a photographer, interior designer, stylist, or makeup artist, your Services page is your opportunity to show off what you do best. Here’s a quick guide to help you create a page that speaks to your clients and gets them excited to work with you!

Make Your Copy Client-Facing

The first and most important thing to remember when writing your Services page is to focus on what you can do for your client. Don’t just list your offerings—paint a picture of how your services solve a problem or fulfill a need. Instead of starting with a list of what you do, lead with a sentence that speaks to your clients' pain points.

For example:

For a photographer: "You want to capture moments that you’ll treasure for a lifetime—let’s create images that tell the story of your day in a way that feels uniquely you."

For a wedding planner: "Planning your dream wedding doesn’t have to feel overwhelming. I’m here to guide you every step of the way, turning your vision into a seamless, stress-free celebration."

For an interior designer: "Struggling to turn your interior style into a cohesive design? Let me take your creative vision and bring it to life with style and impact."

By addressing your client’s needs and showing them how you’ll solve them, you’ll immediately connect with them and set the tone for the rest of the page.

Clear, Concise Descriptions of Services

Once you’ve established the client-focused angle, dive into the details of each service you offer. Be clear and concise, but still descriptive enough that potential clients understand exactly what they’ll be getting. Keep in mind that they’re looking for solutions, not jargon.

For instance, instead of simply saying "Wedding Photography," describe what’s included (in each package, if applicable): "Full-day coverage of your wedding, from getting ready to your grand exit, with a focus on candid moments, emotional portraits, and the beautiful details that make your day special."

Break your services down into easy-to-read sections, and if applicable, give an overview of what’s included, such as deliverables, timelines, or packages.

Use Visuals to Enhance Your Message

As a creative professional, you know the power of visuals, so don’t skimp on them here. High-quality photos, videos, or even graphics showcasing your work will not only break up text but also give potential clients a glimpse into what they can expect when working with you.

For example, a photographer might include a gallery of their best shots; a wedding planner could showcase images of weddings they’ve coordinated; a designer could show their design portfolio. Just make sure the images are relevant to the service you're discussing and give potential clients a feel for your style.

Testimonials to Build Trust

Nothing builds trust faster than client testimonials. Add a few powerful testimonials throughout your Services page that speak directly to the benefits of working with you. Testimonials give social proof and provide an honest perspective from clients who’ve experienced your services firsthand.

You can also share success stories or client feedback on how your service helped them solve a problem or exceeded their expectations. A testimonial from a previous client can be the extra nudge someone needs to hire you.

Explain Why You’re the Right Fit

This is where you can show your personality and explain why you are the best fit for your target audience. Is your approach personal? Do you offer a high-touch experience? Do you specialize in a particular style or niche? Let your prospective clients know why you're unique and why they should trust you with their project.

For example, if you’re a wedding planner, you could say: "I specialize in small, intimate weddings where every detail matters. If you're looking for a planner who will treat your big day as if it were my own, let’s chat."

This is the perfect space to set yourself apart from competitors and give clients a reason to connect with you.

Offer Custom Packages or Pricing Transparency (If Applicable)

If you're comfortable with it, consider offering custom packages based on your client's needs or offering some degree of pricing transparency. Some people like to see rough pricing, even if it's just a range. If custom packages aren’t something you want to include, you can always use the “Contact Me” approach, encouraging clients to reach out for a personalized quote.

Some clients may need more information about your pricing before they’re ready to make a decision, so providing a clear pathway for them to learn more will help move them down the funnel.

Clear Calls to Action

Every service description or section should include a clear call to action (CTA). Whether it’s “Book a Consultation,” “Contact Me for Availability,” or “Get Started Today,” make sure the next steps are clear. Clients want to know what to do next—and if you make that process easy, you're more likely to convert interest into action.

You can include a CTA at the end of each service description and/or have a prominent button near the top or bottom of the page encouraging potential clients to take the next step.

Wrap It Up with a Bang

There you have it—your Services page ready to work its magic. By focusing on what you can do for your clients, making the next steps crystal clear, and showing off your work in style, you’re going to have a page that not only informs, but also converts. So, roll up your sleeves, get to work, and create a page that showcases the best of what you do. Your future clients will thank you!