Email marketing continues to be a super effective way to connect with your audience and drive results for your business. According to a recent article by HubSpot, there are 4 billion people using email on the daily. Daily! And according to a report by Litmus, the average ROI for email marketing is $36 for every $1 spent. It's arguably one of the best ways to directly reach your customers and build a long-lasting relationship with them. And unlike social media, you’re guaranteed to land into the inboxes of your supporters, rather than being at the mercy of an algorithm.

What is a Lead Magnet, anyway?

So how do we get people to join your email list? (Spoiler alert: you can’t just randomly add people to your list. They have to willingly opt in to your emails.) A Lead magnet can be just the thing to begin to build trust with potential clients and start a great working relationship.

A lead magnet is basically a freebie or incentive that businesses offer to potential customers in exchange for their email address. It's kind of like a little "thank you" gift for showing interest in a product or service. Lead magnets can come in all shapes and sizes, from ebooks and checklists to webinars and free trials. The goal is to attract people to your business so you can nurture the relationship and hopefully turn them into paying customers down the line. It's a win-win situation – they get something valuable for free, and you get the chance to show them how awesome your business is!

How to set up Lead Magnet delivery on your Squarespace website

Step 1: Create the Lead Magnet

First and foremost, you have to create your lead magnet. This can be a video chock full of information, a PDF, a Google Doc, or any sort of helpful content that can be easily linked to. There are a million ways to create the content, but if you’re note a professional designer (and even if you are!) looking for a free option to get you where you need to go, check out Canva.

Step 2: Design a Landing Page

Once your lead magnet is ready, you’ll create a dedicated landing page for your lead magnet. This page should clearly explain the value of your offer and entice visitors to input their email address to receive it. With your MorningMade template purchase, this page design is already included in your website structure in the “Not Linked” section. Boom. Time saved. Just input your copy and imagery, and this step is complete.

Step 2: Design a Thank You Page

Once a visitor submits their email address, it's essential to redirect them to a thank you page. This page is an opportunity to express gratitude, reiterate the value of the lead magnet, and provide any additional instructions or next steps. With Squarespace, you can customize your thank you page to ensure a positive and seamless user experience.

Once again, this page design is already included in your MorningMade Squarespace template. Simply replace the placeholder content with your words and images, and you’re off to the races.

You’ll connect the Lead Magnet Page and the Thank You page with your email provider in the next step.

Step 3: Set Up an Automated Email

After someone signs up to receive your lead magnet, it's crucial to deliver the promised resource promptly. Squarespace integrates with popular email marketing platforms, allowing you to set up automated email campaigns. You can craft a warm and welcoming email that not only delivers the lead magnet but also nurtures the new subscriber and encourages further engagement with your brand.

Set up lead magnet delivery with Convertkit.

Set up lead magnet delivery with Mailchimp.

Set up lead magnet delivery with Squarespace Campaigns.

Setting up a lead magnet on your Squarespace website using a landing page, a thank you page, and an automated email is an effective way to capture leads and build meaningful connections with your audience. With Squarespace's intuitive tools and MorningMade’s eye-catching templates, the process becomes even simpler. Don't miss out on the opportunity to grow your email list and cultivate relationships with potential customers—give it a try!

Do you have experience setting up a lead magnet on Squarespace? We'd love to hear your tips and success stories in the comments below!

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